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10 Journalism Skills Every Content Marketer Needs by @ronlieback

2/20/2019

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Many successful businesses think like media companies. You can, too. These 10 journalism skills can improve your content marketing today.

The post 10 Journalism Skills Every Content Marketer Needs by @ronlieback appeared first on Search Engine Journal.



via Search Engine Journal https://ift.tt/2IoEUe0
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Advanced YouTube tactics: Create custom audiences to pursue and watch that fine print

2/20/2019

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In this SMX West session, Joe Martinez shared YouTube ad tactics and advice about targeting: Be leery of default settings and avoid copy and paste campaigns.

Please visit Search Engine Land for the full article.


via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2SekOCT
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How lucrative is local search?

2/20/2019

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A new report finds that while junior SEOs spend the most time on day-to-day SEO, senior staff need to keep their skills sharp so their agencies and businesses run successfully.

Please visit Search Engine Land for the full article.


via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2X8zffH
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Google: Dont Worry About Malicious Backlinks We Ignore Them by @MattGSouthern

2/19/2019

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Google's John Mueller says site owners shouldn't worry about negative SEO attacks that involve malicious backlinks.

The post Google: Don’t Worry About Malicious Backlinks, We Ignore Them by @MattGSouthern appeared first on Search Engine Journal.



via Search Engine Journal http://bit.ly/2GzgixB
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Google may use different ranking weights for YMYL-type queries

2/19/2019

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The ranking algorithm changes for different types of queries done on search, the company confirms in its new report on how it fights disinformation.

Please visit Search Engine Land for the full article.


via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2NdB1rb
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Bing Ads Improves Search Term Reporting by @MattGSouthern

2/19/2019

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Bing Ads has improved search terms reporting with more data and the ability to track more campaigns.

The post Bing Ads Improves Search Term Reporting by @MattGSouthern appeared first on Search Engine Journal.



via Search Engine Journal http://bit.ly/2IlYtDS
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How to Keep Writers on Track with Military-Grade Planning by @jeremyknauff

2/19/2019

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Here's how to more efficiently produce content that gets people talking about you, your content, and your brand.

The post How to Keep Writers on Track with Military-Grade Planning by @jeremyknauff appeared first on Search Engine Journal.



via Search Engine Journal http://bit.ly/2S8u4Zr
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Google Actions vs. Alexa Skills is the next big App Store battle

2/19/2019

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There are thousands of Skills and Actions but very few people are using them.

Please visit Search Engine Land for the full article.


via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2X6xPSV
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Publishing Thousands of URLs at Once Is It Risky for SEO? by @jennyhalasz

2/19/2019

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Could publishing thousands of new pages at the same time have any SEO risks or unintended consequences? Find out here.

The post Publishing Thousands of URLs at Once – Is It Risky for SEO? by @jennyhalasz appeared first on Search Engine Journal.



via Search Engine Journal http://bit.ly/2V9ZgJN
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Why You Should Pair Programmatic Advertising with Paid Search by @ChandalN

2/19/2019

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Here's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.

The post Why You Should Pair Programmatic Advertising with Paid Search by @ChandalN appeared first on Search Engine Journal.



via Search Engine Journal http://bit.ly/2BHXCHL
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