Many successful businesses think like media companies. You can, too. These 10 journalism skills can improve your content marketing today.

The post 10 Journalism Skills Every Content Marketer Needs by @ronlieback appeared first on Search Engine Journal.

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In this SMX West session, Joe Martinez shared YouTube ad tactics and advice about targeting: Be leery of default settings and avoid copy and paste campaigns.

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A new report finds that while junior SEOs spend the most time on day-to-day SEO, senior staff need to keep their skills sharp so their agencies and businesses run successfully.

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Google's John Mueller says site owners shouldn't worry about negative SEO attacks that involve malicious backlinks.

The post Google: Don’t Worry About Malicious Backlinks, We Ignore Them by @MattGSouthern appeared first on Search Engine Journal.

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The ranking algorithm changes for different types of queries done on search, the company confirms in its new report on how it fights disinformation.

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Bing Ads has improved search terms reporting with more data and the ability to track more campaigns.

The post Bing Ads Improves Search Term Reporting by @MattGSouthern appeared first on Search Engine Journal.

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Here's how to more efficiently produce content that gets people talking about you, your content, and your brand.

The post How to Keep Writers on Track with Military-Grade Planning by @jeremyknauff appeared first on Search Engine Journal.

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There are thousands of Skills and Actions but very few people are using them.

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Could publishing thousands of new pages at the same time have any SEO risks or unintended consequences? Find out here.

The post Publishing Thousands of URLs at Once – Is It Risky for SEO? by @jennyhalasz appeared first on Search Engine Journal.

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Here's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.

The post Why You Should Pair Programmatic Advertising with Paid Search by @ChandalN appeared first on Search Engine Journal.

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