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Learn how you can earn plenty of links and boost your traffic significantly through content creation. The post How to Create Content That Earns Links & Increases Your Traffic by @brentcsutoras appeared first on Search Engine Journal.  via Search Engine Journal https://ift.tt/2qVNO6S
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Posted by ErinMcCaul I have a eight-month-old baby. As a mom my time is at a premium, and I’ve come to appreciate functionalities I didn’t know existed in things I already pay for. My HBONow subscription has Game of Thrones AND Sesame Street? Fantastic! Overnight diapers can save me a trip to the tiny airplane bathroom on a quick flight? Sweet! Oxiclean keeps my towels fluffy and vanquishes baby poop stains? Flip my pancakes! Moz Pro isn’t just a tool for link building, or keyword research, or on-page SEO, or crawling your site. It does all those things and a little bit more, simplifying your SEO work and saving time. And if you’ve run into an SEO task you’re not sure how to tackle, it’s possible that a tool you need is right here just waiting to be found! It’s in this spirit that we’ve revived our SEO Quick Fix videos. These 2–3 minute Mozzer-led tutorials are meant to help you get the most out of our tools, and offer simple solutions to common SEO problems. Today we’ll focus on a few Keyword Explorer and Site Crawl tips. I hope these knowledge nuggets bring you the joy I experienced the moment I realized my son doesn’t care whether I read him The Name of the Wind or Goodnight Moon. Let’s dive in! Fix #1 - Keyword Explorer: Finding keyword suggestions that are questionsSearch queries all have intent (“when to give my baby water” was a hot Google search at my house recently). Here’s the good news: Research shows that if you’re already ranking in the top ten positions, providing the best answers to specific questions can earn you a coveted Featured Snippet!
In this video, April from our Customer Success Team will show you how to pull a list of keyword phrases that cover the who, what, where, when, why, and how of all the related topics for keywords you’re already ranking for. Here’s the rub. Different questions call for different Featured Snippet formats. For example, “how” and “have” questions tend to result in list-based snippets, while “which” questions often result in tables. When you’re crafting your content, be mindful of the type of question you’re targeting and format accordingly. Looking for more resources? Once you’ve got your list, check out AJ Ghergich’s article on the Moz Blog for some in-depth insight on formatting and optimizing your snippets. High five! Fix #2 - Site Crawl: Optimize the content on your siteSometimes if I find a really good pair of pants, I buy two (I mean, it’s really hard to find good pants). In this case duplicates are good, but the rules of pants don’t always apply to content. Chiaryn is here to teach you how to use Site Crawl to identify duplicate content and titles, and uncover opportunities to help customers and bots find more relevant content on your site. When reviewing your duplicate content, keep a few things in mind:
Fix #3 - Keyword Explorer: Identify your competitors’ top keywordsCozily nestled under a few clicks, Keyword Explorer holds the keys to a competitive research sweet spot. By isolating the ranking keywords you have in common with your competitors, you can pinpoint their weak spots and discover keywords that are low-hanging fruit — phrases you have the content and authority to rank for that, with a little attention, could do even better. In this video, Janisha shows you how targeting a competitor’s low-ranking keywords can earn you a top spot in the SERPS.
Check out all that overlapped opportunity! For a few more tips along this line, check out Hayley Sherman’s post, How to Use Keyword Explorer to Identify Competitive Keyword Opportunities. Fix #4 - Site Crawl: Identify and fix redirect chainsRedirects are a handy way to get a visitor from a page they try to land on, to the page you want them to land on. Redirect chains, however, are redirects gone wrong. They look something like this: URL A redirects to URL B, URL B redirects to URL C… and so on and so forth. These redirect chains can negatively impact your rankings, slow your site load times, and make it hard for crawlers to properly index your site. Meghan from our Help team is here to show you how to find redirect chains, understand where they currently exist, and help you cut a few of those pesky middle redirects. Looking for a few other redirect resources? I’ve got you covered:
Alright friends, that’s a wrap! Like the end of The Last Jedi, you might not be ready for this post to be over. Fear not! Our blog editor liked my jokes so much that she's promised to harp on me to write more blog posts. So, I need your help! Find yourself facing an SEO snafu that doesn’t seem to have a straightforward fix? Let me know in the comments. I might know a Moz tool that can help, and you might inspire another Quick Fix post! If you’re still interested in checking out more solutions, here’s a list of some of my favorite resources:
Stay cool! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!  via The Moz Blog https://ift.tt/2HURJsS Look at these five proven content promotion strategies you can use to boost your website traffic. The post Content Promotion Tactics That Result In Attracting Traffic by @prnewsio appeared first on Search Engine Journal.  via Search Engine Journal https://ift.tt/2K9Y30n
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Voice speaker ads, link building & Earth Day appeared first on Search Engine Land.
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Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is to train hard. An SMX Advanced workshop can help get you there. Join us in Seattle on Monday, June 11, for a deep dive into one of six […] The post...
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Hp9W4w Use these 11 tips to successfully promote your local business on Instagram, generate engagement, and stimulate sales. The post 11 Ways to Promote a Local Business on Instagram by @ashleymadhatter appeared first on Search Engine Journal.  via Search Engine Journal https://ift.tt/2Hm3A5Y
Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it's only as hard as you make it. The post Why do we overcomplicate link building? appeared first on Search Engine Land.
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Just under 40 percent said they were open to ads if they were “relevant.” The post Study: Majority reject ads on smart speakers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2HoGpbh Here is why marketers need to start broad in order to understand their audience better. The post To Understand Your Audience, Think Big by @khburton appeared first on Search Engine Journal.  via Search Engine Journal https://ift.tt/2JjFmGd Here are six ways how advertisers can take action against ad fraud. The post How to Fight Ad Fraud in Digital Advertising by @krisjonescom appeared first on Search Engine Journal.  via Search Engine Journal https://ift.tt/2HkpDdj |
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