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The Google AMP news carousel is only live in Brazil, Germany, Spain, France, the UK, India, Indonesia, Italy, Mexico, Japan, Russia and the US. The post Google AMP Listings Feature Live In 12 Countries appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1pKf8lT In this article we'll explore what prevents businesses from appearing in Google News; and discuss practical tips to get your content included in the future. The post How to Get Your Website Listed in Google News in 2016 by @LWilson1980 appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/1WXmk9t Posted by Laura.Lippay [Estimated read time: 4 minutes] Do you know anyone who is visually impaired? Maybe they have low vision or color blindness, or are fully blind. Think about how they use the Internet. Close your eyes, or at least squint really hard, and try to find today’s news or interact with your friends on Facebook. It’s a challenge many of us don't think about every day, but some of what we do in SEO can affect the experience that people with visual impairments have when visiting a page. Accessibility and the InternetVisually impaired Internet users are able to navigate and use the web using screen readers like VoiceOver or Jaws. Screen readers, much like search engine crawlers, rely on signals in the code to determine the structure and the context of what they’re crawling. The overlap in what search crawlers look for and interpret versus what screen readers look for and interpret is small, but the idea is the same: Where are the elements of this page and how do I understand them? The SEO overlapWhile it’s important to understand where SEO and accessibility (a11y) overlap in order to optimize correctly for both, it’s also important to note that optimizing for one is not necessarily akin to optimizing for the other. In other words, if you’ve optimized a page for search engines, it doesn’t mean you’ve necessarily made it accessible — and vice versa. Recently, web accessibility expert Karl Groves wrote a post called The Accessibility & SEO Myth. Mr. Groves knows the world of accessibility inside and out, and knows that optimizing for accessibility, which goes far beyond optimizing for the visually-impaired, is very different overall, and much more complex (strictly from a technical standpoint) than optimizing for search engines. He’s right — that despite the ways SEO and a11y overlap, a11y is a whole different ballgame. But if you understand the overlap, you can successfully optimize for both. Here are just some examples of where SEO and accessibility can overlap:
If you’re developing the page yourself, I would challenge you to learn more about the many things you can do for accessibility beyond where it overlaps with SEO, like getting to know ARIA attributes. Take a look at the W3C Web Content Accessibility Guidelines and you’ll see there are far more complex considerations for accessibility than what we typically consider for technical SEO. If you think technical SEO is fun, just wait until you get a load of this. Optimizing for accessibility or SEO?Chances are, if you’re optimizing for accessibility, you’re probably covering your bases for those technical optimizations where accessibility and SEO overlap. BUT, this doesn’t always work the other way around, depending on the SEO tactics you take. Consider a screen reader reaching an image of a pair of women’s black Chuck Taylor All-Star shoes and reading its alt attribute as "Women’s black Chuck Taylor All-Stars buy Chucks online women’s chuck taylors all-stars for sale." Annoying, isn’t it? Or compare these page titles with SEO and accessibility in mind: "Calculate Your Tax Return" versus "Online Tax Calculator | Tax Return Estimator | Tax Refund/Rebate." Imagine you just encountered this page without being able to see the content. Which one more crisply and clearly describes what you can expect of this page? While it’s nice to know that proper technical search engine optimization will affect how someone using a screen reader can contextualize your site, it’s also important to understand (1) that these two optimization industries are, on a bigger level, quite different, and (2) that what you do for SEO where SEO and a11y overlap will affect how some visitors can (or can’t) understand your site. Marking the 5th Global Accessibility Awareness Day https://t.co/QiJyAM8xGW 05/19? Let us know how Globala11yawarenessdayAtGmailDotCom #gaad For Global Accessibility Awareness Day on May 19, I’ll be collaborating with some experts in a11y on a post that will go into more details on what aspects of SEO + a11y to be keenly aware of and how to optimize for both. I'll be sure to find as many examples as I can — if you've got any good ones, please feel free to share in the comments (and thanks in advance). Educational resources & toolsIn the meantime, to learn more about accessibility, check out a couple of great resources:
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google image saving, link building outreach & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1okhJCe Know your competitors. Be one step ahead in the cut-throat competition in the online marketing community with Ahrefs's help. The post How to Effectively Monitor Your Niche on Autopilot Using Ahrefs by @sejournal appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/1V1XpCs Learn cutting edge strategies & tactics in earned owned and paid social media marketing at SocialPro3/29/2016
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We've heard a lot about how Google's changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs. The post The real impact of Google’s new paid search ad layout on organic search appeared first on...
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Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations. The post Manual link building’s 7 worst outreach offenses appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1V0FrQT Using data visualization to convey facts is key for a successful marketing strategy. Use these tips to create valuable data visualizations. The post 9 Tips for Making Your Data Visualization More Effective appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/1V0tHxA Trying to find the right CMS system can be overwhelming. You can go with either Google Blogger or WordPress.com. Here's why. The post The Differences Between Google Blogger and WordPress by @highervis appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/22XpPAb |
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