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Which columns truly captivated our readers this year? We conclude our year-in-review series by highlighting our most widely read columns of 2015. The post A Year In Review: Search Engine Land’s Top 10 Columns Of 2015 appeared first on Search Engine Land.
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Wondering how to identify and clean up your duplicate map listings? Columnist Joy Hawkins has you covered. The post Definitive Guide To Duplicate Research For Local SEO appeared first on Search Engine Land.
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Wishing you all a very happy and healthy New Years and have some fun by checking out the Google Doodle as it hatches. The post What Will Hatch Tomorrow In Google’s New Year’s Eve Doodle appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/22AiXJO You don’t have to pay for ads to boost your social profile, but you will have to work that much harder to attain it. Are you willing to put in the effort? The post How to Increase Your Social Profile Without Paying for Ads by @IAmAaronAgius appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/1PzbdRp
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local Search, SEO Columns & Engaging SEO Stories appeared first on Search Engine Land.
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Likes, comments, shares — you name it, we tallied it. Here are the most socially engaging stories from our newsroom in 2015. The post Getting Social With Search Engine Land: Our Most Engaging Stories Of 2015 appeared first on Search Engine Land.
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What types of content were search engine optimization (SEO) professionals hungry for this past year? Our most read SEO columns covered topics ranging from Google developments to JavaScript crawling to mobile search — and more! The post Organic Food For Thought: Our Top All Things SEO Columns For...
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Columnist Jason Decker reviews the year's biggest developments in local search marketing. Which of these has impacted you the most? The post 5 Trends In Local Search In 2015 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1SmssIe Neil Patel shares three SEO strategies that are so simple, you might be surprised you’ve overlooked them. The post 3 Super Simple SEO Strategies You Probably Forgot About by @neilpatel appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/1PxgYyR Posted by Dr-Pete Earlier this year, Google rolled out the Related Questions feature (AKA "People Also Ask"). If you haven't seen them yet, related questions appear in an expandable box, mixed in with organic results. Here's an example from a search for "Samsung Galaxy S6": If you click on any question, it expands into something that looks like a Featured Snippet: Currently, Related Questions can occur in packs of between 1–4 questions and answers. Here's an example of a box with only one question, on a search for "lederhosen": Once expanded, a typical answer contains a machine-generated snippet, a link to the source website, and a link to the Google search for the question. How common are related questions?We started tracking Related Questions in late July on the MozCast 10K, where they originally appeared on roughly 1.3% of queries. Keep in mind that the MozCast set tends toward commercial queries, and the absolute percentage may not represent the entire web. What's interesting, though, is what happened after that. Here's a graph of Related Questions prevalence since the end of July: You can clearly see two spikes in the graph — one measured on October 27th, and one on December 1st. As of this writing (December 10th), Related Questions appeared on about 8.1% of the queries we track. In less than 5 months, Related Questions have increased 501%. This is a much faster adoption rate than other Knowledge Graph features. Where do the answers come from?When you expand a question, the answer looks a lot like another recent Knowledge Graph addition — Featured Snippets. Digging deeper, though, it appears that the connection is indirect at best. For example, here's an expanded question on a search for "monopoly": If you click on that search, though, you get a SERP with the following Featured Snippet: It's interesting to note that both answers come from Investopedia, but Google is taking completely different text from two different URLs on the same site. With Featured Snippets, we know that the answer currently has to come from a site already ranking on page one, but with Related Questions, there's no clear connection to organic results. These answers don't seem tied to their respective SERPs. Where do the questions come from?It's clear that both the answers in Related Questions and the snippets in Featured Snippets are machine-generated. Google is expanding the capabilities of the Knowledge Graph by extracting answers directly from the index. What may not be as clear, at first glance, is that machines are also generating the questions themselves. Look at the following example, from a search for "grammar check": Out of context, the question doesn't even make sense. Expanded, you can see that it relates to a very specific grammar question posted on Quora. While the topic is relevant, no human would attach this question, as worded, to this search. Consider another example, for "cover letter examples": The first and last question are obviously, to a human, redundant. To a machine, though, they would look unique. To be fair, Google has come a long way in a short time — even a couple of months ago, some of these questions were riddled with grammar and spelling errors. As of this writing, I can't find a single example of either. Finally, there are the questions that no human would ever ask: No rational human would ever want to know what kind of meat is in a gyro. It's better that way. What's coming next?It's clear that Google is rapidly expanding their capability to generate questions and answers from the index. Both Featured Snippets and Related Questions have evolved considerably since their respective launches, and Google's ability to understand natural language queries and semantic data is growing daily. It may be months before we fully understand if and how these results cannibalize organic clicks, but it seems very clear that Google no longer considers these features to be experimental and will be aggressively pushing forward question-and-answer style SERPs in the near future. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! via The Moz Blog http://ift.tt/1Os9jP3 |
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