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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords hack, SEO ROI & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1Ubybxw The Google app for iOS is now faster according to an official announcement from the company. In addition to cutting down loading times the app is been updated with the new features that are designed to help people save time and get information more quickly. Opening the app and conducting a search will be just a bit quicker now than it was before. Google says this incremental boost in speed will save users a collective 6.5 million hours this year. For the first time Google’s accelerated mobile pages will now be surfaced in the Google app for iOS. AMP articles […] The post Google App for iOS Gets a Speed Boost by @SouthernSEJ appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/1WXdCuO
How do you determine your SEO program's real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation. The post True performance baselines & ROI...
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You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques. The post 3 Google AdWords hacks to drive high-quality leads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1O1JT1j If you're on the fence about two conferences around the same time, I’ve got the perfect solution that's the best of both worlds: SEJ Summit. Continue reading below to see why I’m obsessing over the SEJ Summit. The post 10 Reasons to Attend SEJ Summit by @annaleacrowe appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/1Urpz8C Email outreach remains one of the most powerful ways to promote and grow your business. Improve your email outreach by 10x with the help of Ahrefs. The post A Simple Trick That Will Improve Your Outreach by 10x by @sejournal appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/280rbxw Brands tend to meet the influencer marketing world with a "meh." But, it offers so much more to the brand than one would think. It's so much more than...influencing. The post How To Build Amazing Personalized Influencer Marketing Campaigns by @annaleacrowe appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/1WWgZCc Jenny Halasz talks about filtering referral spam in Google Analytics in this latest column of #AskAnSEO. The post Ask an SEO: Filtering Referral Spam in Google Analytics by @jennyhalasz appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/1P0hhjY Posted by Dr-Pete For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles: This naturally begs the question — how many characters can we fit into a display title now? When Google redesigned SERPs in 2014, I recommended a limit of 55 characters. Does a 17% bigger container mean we’ve got 9 more characters to work with? Not so fast, my friend…This is where things get messy. It’d be great if we could just count the characters and be done with it, but things are never quite that easy. We’ve got three complications to consider: (1) Character widths varyGoogle uses the Arial font for result titles, and Arial is proportional. In other words, different characters occupy different amounts of space. A lower- case ‘l’ is going to occupy much less space than an upper-case ‘W’. The total width is measured in pixels, not characters, and the maximum amount you can fit in that space depends on what you’re trying to say. In our 10,000-keyword tracking set, the title below is the longest cut or uncut display title we measured, clocking in at 77 characters: This title has 14 i's and lowercase l's, 10 lowercase t's, and 3 narrow punctuation marks, creating a character count bonanza. To count this title and say that yours can be 77 characters would be dangerously misleading. (2) Titles break at whole wordsPrior to this change, Google was breaking words at whatever point the cut-off happened. Now, they seem to be breaking titles at whole words. If the cut happens in the middle of a long word, the remaining length might be considerably shorter. For example, here's a word that's just not going to fit into your display title twice, and so the cut comes well short of the full width: (3) Google is appending brandsIn some cases, Google is cutting off titles and then appending the brand to the end. Unfortunately, this auto-appended brand text still occupies space and counts against your total allowance. This was the shortest truncated display title in our data set, measuring only 34 words pre-cut: The brand text "- The Homestead" was appended by Google and is not part of the sites <TITLE> tag. The next word in the title was "Accommodations", so the combination of the brand add-on and long word made for a very truncated title. Data from 10,000 searchesExamples can be misleading, so we wanted to take a deeper dive. We pulled all of the page-1 display titles from the 10,000-keyword MozCast tracking set, which ends up being just shy of 90,000 titles. Uncut titles don't tell us much, since they can be very short in some cases. So, let's focus on the titles that got cut. Here are the character lengths (not counting " ...") of the cut titles: We've got a fairly normal distribution (skewed a little to the right) with both a mean and median right around 63. So, is 63 our magic number? Not quite. Roughly half the cut titles in our data set had less than 63 characters, so that's still a fairly risky length. The trick is to pick a number where we feel fairly confident that the title won't be cut off, on average (a guaranteed safe zone for all titles would be far too restrictive). Here are a few select percentages of truncated titles that were above a certain character length:
In research, we might stick to a 95% or 99% confidence level (note: this isn't technically a confidence interval, but the rationale is similar), but I think 90% confidence is a decent practical level. If we factor in the " ...", that gives us about +2 characters. So, my recommendation is to keep your titles under 60 characters (57+2 = 59). Keep in mind, of course, that cut-offs aren't always bad. A well placed "..." might actually increase click-through rates on some titles. A fortuitous cut-off could create suspense, if you trust your fortunes to Google: Now that titles are cut at whole words, we also don't have to worry about text getting cut off at confusing or unfortunate spots. Take, for example, the dangerous predicament of The International Association of Assemblages of Assassin Assets: Prior to the redesign, their titles were a minefield. Yes, that contributed nothing to this post, but once I had started down that road, it was already too late. So, that's it then, right?Well, no. As Google evolves and adapts to a wider range of devices, we can expect them to continue to adjust and test display titles. In fact, they're currently test a new, card-style format for desktop SERPs where each result is boxed and looks like this: We're not even entirely sure that the current change is permanent. The narrower format is still appearing for some people under some conditions. If this design sticks, then I'm comfortable saying that keeping your title length under 60 characters will prevent the majority of cut-offs. Note: People have been asking when we'll update our title tag tool. We're waiting to make sure that this design change is permanent, but will try to provide an update ASAP. Updates and a link to that tool will appear in this post when we make a final decision. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! via The Moz Blog http://ift.tt/1sYglsh
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. The post 7 essential Google Analytics reports every marketer must know appeared first on Search Engine Land.
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