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Google brings back starring for saving image search results to your photo collections. The post Google Image Search Lets You Save Images For Later With Stars appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1LJDteT Posted by EricaMcGillivray *drumroll* The MozCon Local 2016 agenda is here! For all your local marketing and SEO needs, we're pleased to present a fabulous lineup of speakers and topics for your enjoyment. MozCon Local is Thursday and Friday, February 18–19 2016 in Seattle. On Thursday, our friends LocalU will present a half-day of intensive workshops, and on Friday we'll be having an entire day of keynote-style conference fun. (You do need to purchase the workshop ticket separately from the conference ticket.) If you've just remembered that you need to purchase your ticket, do so now: Buy your MozCon Local 2016 ticket! Otherwise, let's dig into that agenda! MozCon Local 2016Thursday workshops12:00–12:30pm 12:30–12:35pm 12:35–12:55pm Already one of the most complex areas in all of search marketing, local has never been more fragmented than it is today. Following a brief summary of the Local Search Ranking Factors, David will give you his perspective on which strategies and tactics are worth paying attention to, and which ones are simply "nice to have." David Mihm is one of the world’s leading practitioners of local search engine marketing. He has created and promoted search-friendly websites for clients of all sizes since the early 2000s. David co-founded GetListed.org, which he sold to Moz in November 2012. 12:55–1:35pm
Panel discussion and Q&A on the best processes to use in marketing local businesses online. 1:35–2:35pm
Each panelist will demonstrate their methods and the tools they use to audit a specific area of the online presence of a single local business. The end result will be a complete picture of how a thorough competitive analysis for a local business can be done. 2:35–2:50pm During this time period, each attendee will choose any three 30-minute workshops to attend. Some workshops are offered in all time slots, while others are only offered at specific times. Present your challenges, discuss solutions, and get your burning questions answered in these small groups. 2:50–3:20pm
4:20–5:00pm The group will come back together for live site reviews! 5:00–6:00pm Friday conference8:00–9:00amBreakfast 9:00–9:05am David Mihm is one of the world’s leading practitioners of Local search engine marketing. He has created and promoted search-friendly websites for clients of all sizes since the early 2000s. David co-founded GetListed.org, which he sold to Moz in November 2012. 9:05–9:35am We now know searcher behavior and continual testing via machine learning indeed affects Google rankings and algorithm refinements. Learn how to create local content to satisfy both Google and our human visitors. Mary Bowling's been in SEO since 2003 and has specialized in local SEO since 2006. When she's not writing about, teaching, consulting, and doing internet marketing, you'll find her rafting, biking, and skiing/snowboarding in the mountains and deserts of Colorado and Utah. 9:35–10:05am Going beyond the map pack, links can bring you qualified traffic, organic rankings, penalties, or filters. Mike will walk through lessons, examples, and ideas for you to utilize to your heart's content. Mike Ramsey is the president of Nifty Marketing and a founding faculty member of Local University. He is a lover of search and social with a heavy focus in local marketing and enjoys the chess game of entrepreneurship and business management. Mike loves to travel and loves his home state of Idaho. 10:05–10:35am Darren investigates how citations travel across the web and shares new insights into how to better utilize the local search ecosystem for your brands. Darren Shaw is the president and founder of Whitespark, a company that builds software and provides services to help businesses with local search. He's widely regarded in the local SEO community as an innovator, one whose years of experience working with massive local data sets have given him uncommon insights into the inner workings of the world of citation-building and local search marketing. Darren has been working on the web for over 16 years and loves everything about local SEO. 10:35–10:55am 10:55–11:20am Onsite SEO success lies in the technical details, but extensive SEO audits can be too expensive and impractical. Lindsay shows you the most important onsite elements for local search optimization and outlines an efficient path for improved performance. Lindsay Wassell's been herding bots and wrangling SERPs since 2001. She has a zeal for helping small businesses grow with improved digital presence. Lindsay is the CEO and founder of Keyphraseology. 11:20–11:45am Email may be an old dog, but it has learned some new mobile tricks. From device-a-palooza and preview text to tables and triggers, Justine will break down the subscriber experience so you (and your audience) get the most from your next campaign. In addition to being an email critic, cat lover, and explain-a-holic, Justine Jordan also heads up marketing for Litmus, an email testing and analytics platform. She’s strangely passionate about email, hates being called a spammer, and still codes like it's 1999. 11:45am–12:10pm People no longer distinguish between app and web content; both compete for the same space in local search results. Learn how to keep your local brand presence afloat as apps and deep links flood into the top of search results. Emily Grossman is a Mobile Marketing Specialist at MobileMoxie, and she has been working with mobile apps since the early days of the app stores in 2010. She specializes in app search marketing, with a focus on strategic deep linking, app indexing, app launch strategy, and app store optimization (ASO). 12:10–12:35pm How the best companies in the world relate to customers, create a personal touch, and foster customer loyalty at scale. Robi Ganguly is the co-founder and CEO of Apptentive, the easiest way for every company to communicate with their mobile app customers. A native Seattleite, Robi enjoys building relationships, running, reading, and cooking. 12:35–1:35pm
Two of the biggest kids on the local search block, Google and Yelp, share their views on the changing world of local listings, their place in the broader world of local search, and what you can do to keep up, in this Q&A moderated by David Mihm. Luther Lowe is VP of Public Policy at Yelp. Willys Devol is the content strategist for Google My Business, and he spends his time designing and writing online content to help business owners enhance their presence online. He's also a major proponent of broccoli and gorillas. 2:05–2:35pm Explore real-world examples of how your local business can establish a brand that both customers and Google will recognize and reward. As Director of Account Management at Search Influence, Paula Keller strategizes with businesses on improving their search, social, and online ads results, and she works to scale those tactics for her team's 800+ local business clients. Paula views online marketing the same way she views cooking (her favorite way to spend her free time): trends come and go, but classic tactics are always the foundation of success! 2:35–3:05pm Imagine doing such a great job with your branding that you become a part of your customer's life. They trust your brand as part of their community. This magic doesn't happen by dictating the corporate voice from a head office, but from empowering your locations to build customer community. Whether at a conference, on the radio, or in a meeting, Dana DiTomaso likes to impart wisdom to help you turn a lot of marketing bullshit into real strategies to grow your business. After 10+ years, she's (almost) seen it all. It's true, Dana will meet with you and teach you the ways of the digital world, but she is also a fan of the random fact. Kick Point often celebrates "Watershed Wednesday" because of Dana's diverse work and education background. In her spare time, Dana drinks tea and yells at the Hamilton Tiger-Cats. 3:05–3:25pm 3:25–3:55pm Listings are everyone's favorite local search task...not. Cori takes you through how to tackle them at large scale, keep up, and not burn out. Cori Shirk is a member of the SEO team at Seer Interactive, where she specializes in managing enterprise local search accounts and guiding strategy across all of Seer's local search clients. When she's not sitting in front of a computer, you can usually find her out at a concert enjoying a local craft beer. 3:55–4:10pm Learn how the person responsible for local visibility across a portfolio of nearly 1,000 locations tackles this space on a daily basis. Matthew from Sears Home Services shares his experiences and advice in this Q&A moderated by David Mihm. Matthew Moore is Senior Director, Marketing Analytics at Sears Holdings Corporation. 4:10–4:40pm Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Snapchat, Periscope...the seemingly never-ending world of social media can leave even the most seasoned marketer flailing among too many tasks and not enough results. Adria will help you cut through the noise and share actionable secrets that big brands use to succeed with social media. Adria Saracino is a digital strategist whose marketing experience spans mid-stage startups, agency life, and speaking engagements at conferences like SearchLove and Lavacon. When not marketing things, you can see her cooking elaborate meals and posting them on her Instagram, @emeraldpalate. 4:40–5:10pm Are your marketing efforts taking your organization where it needs to go, or are they just boosting your vanity metrics? Rand explains how to avoid being misled by the wrong metrics and how to focus on the ones that will keep you moving forward. Learn how to determine what to measure, as well as how to tie it to objectives with clear, concise, and useful data points. Rand Fishkin uses the ludicrous title "Wizard of Moz." He’s the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. 6:00–10:00pm Join your fellow attendees and Moz and LocalU staff for a networking party after the conference. Light appetizers and drinks included. See you there! Buy your MozCon Local 2016 ticket! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! via The Moz Blog http://ift.tt/1lqFA1X SearchCap: Building Author Rank Googles Car Loan Calculator & L.M. Montgomery Google Doodle11/30/2015
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Building Author Rank, Google’s Car Loan Calculator & L.M. Montgomery Google Doodle appeared first on Search Engine Land.
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Do you manage the search marketing team at your company or agency? Search Engine Land’s SMX West is the ultimate team building experience, where members will get must-know SEO, SEM, mobile, and conversion optimization tactics at more than 50 sessions and from 100 expert presenters. Is your team...
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1juHv4i See Rocco dispel some of the largest misconceptions about Facebook in this video interview. The post Common Misconceptions About Facebook Advertising: An Interview With Rocco Baldassarre by @wonderwall7 appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/1NlHko0
Columnist Pauline Jakober discusses how to work through common issues that arise when clients employ multiple agencies. The post Avoid Hurdles When Working With Multiple Agencies appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1lUd49i By using the right tools, you can ensure your content creation process starts off on the right foot and delivers the results you need. The post 12 Content Marketing Tools That Will Rapidly Improve Your Productivity by @missanna_f appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/1NirjL9
Google's Authorship program may be dead, but that doesn't mean you shouldn't work on building your authority. Columnist Tony Edward explains. The post How To Build Author Rank Without Google Authorship appeared first on Search Engine Land.
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Google is testing a car loan tool, will we soon see new ads where Google helps you buy or finance your new car? The post Google Is Testing A Car Loan Calculator Quick Answer Box appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1Oq7GGb Lucy Maud Montgomery Google Doodle Honors Anne Of Green Gables Author On Her 141st Birthday11/30/2015
Inspired by scenes from the bestselling series, today's L.M. Montgomery logo is sure to charm bookworms around the world. The post Lucy Maud Montgomery Google Doodle Honors “Anne Of Green Gables” Author On Her 141st Birthday appeared first on Search Engine Land.
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