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You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance. The post UK webmasters prepare for #Brexit – the EU is coming for your .eu domains appeared first on Search Engine Land.
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If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies showing why now is the time to make your web pages load like lightning. The post Mobile speed case studies: Push for faster page loads appeared first on Search...
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bella Thorne & Patrick Shriver Schwarzenegger at Google: Source:...
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2uymel5 By understanding travel-specific micro-moments, and the intent behind them, you can tailor your content to satisfy user intent. The post How Travel Companies Can Adopt Micro-Moments for Better Content by @TaylorDanRW appeared first on Search Engine Journal. via Search Engine Journal https://ift.tt/2pRXGhz Posted by BritneyMuller Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused on how to discover places where you may be able to win a snippet, but today we're focusing on how to actually make changes that'll help you do that. Give a warm, Mozzy welcome to Britney as she shares pro tips and examples of how we've been able to snag our own snippets using her methodology. Video TranscriptionToday, we are going over targeting featured snippets, Part 2 of our featured snippets series. Super excited to dive into this. What's a featured snippet?For those of you that need a little brush-up, what's a featured snippet? Let's say you do a search for something like, "Are pigs smarter than dogs?" You're going to see an answer box that says, "Pigs outperform three-year old human children on cognitive tests and are smarter than any domestic animal. Animal experts consider them more trainable than cats or dogs." How cool is that? But you'll likely see these answer boxes for all sorts of things. So something to sort of keep an eye on. How do you become a part of that featured snippet box? How do you target those opportunities? Last time, we talked about finding keywords that you rank on page one for that also have a featured snippet. There are a couple ways to do that. We talk about it in the first video. Something I do want to mention, in doing some of that the last couple weeks, is that Ahrefs actually has some of the capabilities to do that all for you. I had no idea that was possible. Really cool, go check them out. If you don't have Ahrefs and maybe you have Moz or SEMrush, don't worry, you can do the same sort of thing with a Vlookup. I. IdentifyAll right. So step one is identifying these opportunities. You want to find the keywords that you're on page one for that also have this answer box. You want to weigh the competitive search volume against qualified traffic. Initially, you might want to just go after search volume. I highly suggest you sort of reconsider and evaluate where might the qualified traffic come from and start to go after those. II. UnderstandFrom there, you really just want to understand the intent, more so even beyond this table that I have suggested for you. To be totally honest, I'm doing all of this with you. It's been a struggle, and it's been fun, but sometimes this isn't very helpful. Sometimes it is. But a lot of times I'm not even looking at some of this stuff when I'm comparing the current featured snippet page and the page that we currently rank on page one for. I'll tell you what I mean in a second. III. TargetSo we have an example of how I've been able to already steal one. Hopefully it helps you. How do you target your keywords that have the featured snippet?
ExamplesWhat are some examples? So these are just some examples that I personally have been running into and I've been working on cleaning up.
One interesting thing that I've come across recently was for the keyword "MozRank." Our page is beautifully written, perfectly optimized. It has all the things in place to be that featured snippet, but it's not. That is when I fell back and I started to rely on some of this data. I saw that the current featured snippet page has all these links. So I started to look into what are some easy backlinks I might be able to grab for that page. I came across Quora that had a question about MozRank, and I noticed that — this is a side tip — you can suggest edits to Quora now, which is amazing. So I suggested a link to our Moz page, and within the notes I said, "Hello, so and so. I found this great resource on MozRank. It completely confirms your wonderful answer. Thank you so much, Britney." I don't know if that's going to work. I know it's a nofollow. I hope it can send some qualified traffic. I'll keep you posted on that. But kind of a fun tip to be aware of. How we nabbed the "find backlinks" featured snippetAll right. How did I nab the featured snippet "find backlinks"? This surprised me, because I hardly changed much at all, and we were able to steal that featured snippet quite easily. We were currently in the fourth position, and this was the old post that was in the fourth position. These are the updates I made that are now in the featured snippet. Clean up the titleSo we go from the title "How to Find Your Competitor's Backlinks Next Level" to "How to Find Backlinks." I'm just simplifying, cleaning it up. Clean up the H2sThe first H2, "How to Check the Backlinks of a Site." Clean it up, "How to Find Backlinks?" That's it. I don't change step one. These are all in H3s. I leave them in the H3s. I'm just tweaking text a little bit here and there. Simplify and clarify your explanations/remove redundanciesI changed enter your competitor's domain URL — it felt a little duplicate — to enter your competitor's URL. Let's see. "Export results into CSV," what kind of results? I changed that to "export backlink data into CSV." "Compile CSV results from all competitors," what kind of results? "Compile backlink CSV results from all competitors." So you can look through this. All I'm doing is simplifying and adding backlinks to clarify some of it, and we were able to nab that. So hopefully that example helps. I'm going to continue to sort of drudge through a bunch of these with you. I look forward to any of your comments, any of your efforts down below in the comments. Definitely looking forward to Part 3 and to chatting with you all soon. Thank you so much for joining me on this edition of Whiteboard Friday. I look forward to seeing you all soon. See you. Video transcription by Speechpad.com Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! via The Moz Blog https://ift.tt/2GpLBqZ Posted by Trevor-Klein With just over three months until MozCon 2018, we're getting a great picture of what this year's show will be like, and we can't wait to share some of the details with you today. We've got 21 speakers lined up (and will be launching our Community Speaker process soon — stay tuned for more details on how to make your pitch!). You'll see some familiar faces, and some who'll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from navigating bureaucracy for buy-in to cutting the noise out of your reporting. Topic details and the final agenda are still in the works, but we're excited enough about the conversations we've had with speakers that we wanted to give you a sneak peek. We hope to see you in Seattle this July 9–11! If you still need your tickets, we've got you covered: Pick up your ticket to MozCon! The SpeakersHere's a look at who you'll see on stage this year, along with some of the topics we've already worked out:
Jono Alderson
Mad Scientist, Yoast The Democratization of SEOJono will explore how much time and money we collectively burn by fixing the same kinds of basic, "binary," well-defined things over and over again (e.g., meta tags, 404s, URLs, etc), when we could be teaching others throughout our organizations not to break them in the first place. As long as we "own" technical SEO, there's no reason (for example) for the average developer to learn it or care — so they keep making the same mistakes. We proclaim that others are doing things wrong, but by doing so we only reinforce the line between our skills and theirs. We need to start giving away bits of the SEO discipline, and technical SEO is probably the easiest thing for us to stop owning. In his talk, he'll push for more democratization, education, collaboration, and investment in open source projects so we can fix things once, rather than a million times.
Stephanie Briggs
Partner, Briggsby Search-Driven Content StrategyGoogle's improvements in understanding language and search intent have changed how and why content ranks. As a result, many SEOs are chasing rankings that Google has already decided are hopeless. Stephanie will cover how this should impact the way you write and optimize content for search, and will help you identify the right content opportunities. She'll teach you how to persuade organizations to invest in content, and will share examples of strategies and tactics she has used to grow content programs by millions of visits.
Rob Bucci
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