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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement appeared first on Search Engine Land.
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Cortana was second for questions answered, Alexa second-best for accuracy. The post Report: Google Assistant bests rivals for questions answered and overall accuracy appeared first on Search Engine Land.
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Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? The post What your paid search KPI says about you appeared first on Search Engine Land.
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The program, coming out of pilot, spotlights offers in Bing product ads. The post Bing Ads rolls out Merchant Promotions for Shopping campaigns in US appeared first on Search Engine Land.
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Spending declined on the desktop but grew by nearly $6 billion overall because of mobile. The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search Engine Land.
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The settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains. The post Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains appeared first on Search Engine Land.
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Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business. The post Keyword tiering: A systematic way to juggle your AdWords priorities appeared...
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2plI0T0 Learn how to execute a brand journalism strategy that makes you an SEO powerhouse weapon while fulfilling marketing goals. The post More Than Just SEO: Running Content Departments Like Newsrooms by @sejournal appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/2oA9x5W A critical function in content marketing is translating data into actionable insights. Here are questions to help with the process. The post 69 Questions That Will Improve Your Content Marketing Performance by @robgarner appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/2qb4MA5
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home recipes, app indexing & Doodles appeared first on Search Engine Land.
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