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One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. This year’s SMX East agenda was created to ensure that you’d succeed in spite of the dramatic developments in organic search marketing and paid search advertising. Get the details on this year’s...
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What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know. The post Shopping campaigns: Play like every day is a holiday appeared first on Search Engine Land.
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In part two of his three-part series on conducting a thorough SEO audit, columnist Dave Davies explains how to ensure that you have the right content optimized the right way. The post The definitive SEO audit part 2 of 3: Content and on-site appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2933M9j Data collected from Glenn Gabe at G-Squared Interactive shows strong evidence that a Google algorithm updated occurred this month. The post Data Suggests A Google Algorithm Update Occurred in June 2016 by @SouthernSEJ appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/29fcNdu Facebook will soon alter the way its ranks stories in the News Feed. The social network will give preference to updates from friends and family over brands. The post Facebook Tweaks News Feed Ranking: More Friends, Less Brands by @DannyNMIGoodwin appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/295a09G
In a follow-up to last month's column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of. The post 5 more super-common SEO mistakes content marketers make appeared first on Search Engine Land.
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Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google's Rudy Galfi, product manager for the AMP Project. The post AMP: Above and beyond appeared first on Search Engine Land.
Please visit Search Engine Land for the full article. via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/292Ne1c Google users are receiving notifications that a new web portal has launched which, among other things, allows you to control the types of ads you see online. The post Google Will Let You Choose the Types of Ads You See Online by @SouthernSEJ appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/292q6eM Adding a clear call to action may increase your conversion rate, find out 24 more conversion rate ideas to make you site a conversion machine. The post 25 Proven Ideas to Make Your Site a Conversion Machine by @shane_barker appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/29bYJV3 Here are some of the guiding principles that drive the most impact for B2B online marketing, along with some tools of the trade that make things easier. The post How to Craft an Effective B2B Online Marketing Attack Plan by @osbennn appeared first on Search Engine Journal. via Search Engine Journal http://ift.tt/298vEZQ |
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