This is how my journey to self-discovery helped me change my priorities instead of jumping on the bandwagon. The post What It Means to Be Happy: Lessons from My Self-Exploration Journey via @alextachalova appeared first on Search Engine Journal. via Search Engine Journal https://ift.tt/32bmi6g Posted by BritneyMuller You've got top-performing content on your site that does really well. Maybe it's highly converting, maybe it garners the most qualified traffic — but it's just sitting there gathering dust. Isn't there something else you can do with content that's clearly proven its worth? As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz's Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top content to juice every drop of goodness out of it. Video TranscriptionHey, Moz fans, welcome to another edition of Whiteboard Friday. I'm Britney Muller, Moz's SEO and Content Architect, and I'm so excited to talk to you today about refurbishing your top content. Any of you watching likely have top content, either on your site or a client's site, that does really, really well. Whether that's getting the most traffic or converting the most users, it does really well. The problem is that we let it just sit there, and we're not getting the amplification that we could out of that content. So I'm going to talk to you today about how to sort of funnel in more qualified leads. So how do we do that? Step 1: Identify your site's top traffic pages.Analytics is so great for this and to further evaluate which of those pages are converting the highest, have the most engagements, and are bringing in most of your traffic. Step 2: Simplify and repurposeFor the sake of our example, I'm going with a long-form content of how to choose the right college. Maybe this brings in lots of applicants for a particular school or university. So what could they better be doing with this piece of content? So that brings us to step two, which is simplify and repurpose. We all want to consume information differently. There are different use cases, you name it. So to take a long-form piece of content and to put it together in a PowerPoint, really simplify it and break it up into slides. From there, you can use those slides or take new raw footage to make a really, really powerful video on how to choose the right college. If you have these two steps done, you're kind of set up for success for images. You could either take images from your PowerPoint or your video and have really great informational text below it. You can interweave some of these other forms of content back into the original piece, and now you're learning a lot more about your audience and a lot more about how they want to consume your content. Step 3: Publish on popular platformsI can already feel people getting really squeamish about this, but you shouldn't. Let me say there are two big reasons why you should be taking advantage of this. One, these are all really, really powerful sites. They rank really well. Two, they have a huge audience, and their audiences are actively seeking information that you're providing on your site. So if you're not going to be providing expertise and information on these sites, someone will, right? So you want to take advantage of that, and you want to take the opportunity. So you could take your PowerPoint and upload it to SlideShare. SlideShare ranks so, so well. You could take your video and upload it to YouTube, with the caveat of putting it on Vimeo or Wistia first. You want to make sure that you are self-hosting for up to three months, and then you can transfer your video to YouTube. That way you're getting the authority of that video, and Youtube.com isn't ranking first for it. Instagram is great for those images, but, again, I would always put the text below it and keep your images really clean and not have too much text on them, and then to obviously hashtag appropriately. Then Pinterest, Quora, people are actively asking questions that you have all the answers to, so to be the expertise in the field and to take advantage of people asking, "How do I choose the right college?" Reddit and LinkedIn are other options to further amplify. Step 4: Measure the referral metricsMeasure the impact of republishing on these sites. There are a couple of ways to do this. These are some of my favorite engagement metrics. So you have number of viewed pages, you have time on site, bounce rate is always good to look at, and, obviously, conversions. So this really starts to paint a picture of: Where are you seeing the qualified leads? Where is your qualified traffic coming from? Then the next time you go to a new content strategy, maybe you leave out these three because you didn't get much traffic from them, but maybe you saw a bunch of qualified leads from SlideShare. So that brings you to pivot, like the "Friends" episode. It allows you to pivot. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! via The Moz Blog https://ift.tt/2Ui3jEy Google Doesnt Intend to Bring All Old Features to the New Search Console via @MattGSouthern8/29/2019
Google’s John Mueller confirmed there are no plans to bring all legacy features to the new version of Search Console. The post Google Doesn’t Intend to Bring All Old Features to the New Search Console via @MattGSouthern appeared first on Search Engine Journal. via Search Engine Journal https://ift.tt/2ZCQhCC Googles Danny Sullivan Responds Directly to DuckDuckGos Anti-Privacy Claims via @MattGSouthern8/29/2019
In a rare move from Google, Search Liaison Danny Sullivan has responded directly to negative claims made by DuckDuckGo. The post Google’s Danny Sullivan Responds Directly to DuckDuckGo’s Anti-Privacy Claims via @MattGSouthern appeared first on Search Engine Journal. via Search Engine Journal https://ift.tt/32aUS0z A survey of US digital ad buyers reveals which types of ads are likely to be most annoying for consumers. The post Study Finds Which Types of Digital Ads Are Most Annoying for Consumers via @MattGSouthern appeared first on Search Engine Journal. via Search Engine Journal https://ift.tt/343oPRQ Study Finds 4 in 10 Smart Speaker Users Engage in Shopping-Related Activities via @MattGSouthern8/29/2019
A study on how US consumers use smart speakers finds 4 in 10 engage in some kind of shopping-related activities. The post Study Finds 4 in 10 Smart Speaker Users Engage in Shopping-Related Activities via @MattGSouthern appeared first on Search Engine Journal. via Search Engine Journal https://ift.tt/2HxyqH2 Facebook’s launching automated lead generation, which lets businesses qualify leads in Messenger and continue the conversation in their preferred channel. The post Facebook Rolls Out Automated Lead Generation in Messenger via @MattGSouthern appeared first on Search Engine Journal. via Search Engine Journal https://ift.tt/325lWye Google appears to have removed the ability to filter image search results by “minimum size,” “exact size,” and “full color.” The post Google Removes Some Filters from Image Search Results via @MattGSouthern appeared first on Search Engine Journal. via Search Engine Journal https://ift.tt/2zw0ypK |
AuthorWe generate the latest news in the SEO industry for you so you can stay up to date with all the experts. Archives
April 2023
Categories |